As the world of digital expands and more brands saturate the world of fashion, beauty and luxury, the need for strong visual branding is essential. Our digital world has provided us with an exciting new opportunity. We can now take older marketing strategies and give them a breath of new life by creative a strong visual landscape.

I wish to bring this experience to you so that together, we, can create something remarkable.

– Toni Ichikawa

With her passion in photography and graphic design, Toni Ichikawa built her career over the course of 10 years at Lloyd & Co., where she successfully led teams and rebranded Estée Lauder, Express, and Oscar de la Renta reporting to principal creative director, Doug Lloyd. After creating brand visuals for clients such as Ebel, MaxMara, Estée Lauder, & YSL, she was ready for new and exciting challenges.

She also managed large visual departments to create multiple brand retail e-commerce sites including both online and in-store visual assets. She directed in-house photography, video, and e-communications graphic design departments to create a more meaningful, visually stimulated yet direct online marketing experience. While living in L.A., she also directed all visual marketing and PR efforts for Fabletics, co-founded by Kate Hudson.

Toni Ichikawa was born in Japan where she was influenced and moved by sleek, smart, and functional design known for craftsmanship. She relocated to the United States to further her interests and pursue her passion for the arts. While attending The Parsons School of Design she worked for creative directors Marc Balet, Sam Sohaili, and Giovanni Russo.

She currently is partnering up with clients with a structure that allowed her to be agile, innovative, and collaborative by deeply involved from start to finish — from strategy, creative, digital, and content creation.


Please email me with request of my portfolio. Thank you!