Ebel Watch campaign / Lloyd &CO.
ACD for LUXE clients at agency working with principle CD, Doug Lloyd. Concept to execution, art direction on set, to post production.
InStore visual
Ebel Men’s Watch campaign / Lloyd &CO.
The Power of good founds by bareMinerals launch
https://www.bareminerals.com/our-world/the-power-of-good-fund/
Working with in-house Editor in Chief, create evergreen visual branding image for new foundation funded by bareMinerals. Direct and design launch visuals from in-store to digital asset.
Skinsei Amazon US launch
Working with marketing manager to create entire product launch SKU content and design for amazon US.
Dove US Test launch / Hub @the Pitch, Unilever
As contract CD, create entire pitch deck to Dove global team approved by Creative Director @ The HUB. Idea was to develop US amazon test launch with 3X more portent formula. We executed Direction 2 - and produced under my art direction.
Estée Lauder Global campaign / Lloyd &CO.
Lead CD for beauty clients at agency working with principle CD, Doug Lloyd. Global campaign concept to execution, art direction on set, to post production.
Estée Lauder MadMen Collection campaign
Estée Lauder Fragrance campaigns
Estée Lauder Asia campaign / Lloyd &CO.
Double Wear Cushion BB digital campaign / Estée Lauder APAC
EPOCA Campaign / Lloyd &CO.
Garrard US launch / Lloyd &CO.
Harry Winston / Assouline
Director of NY Creative at Assouline, actively attended in client pitch. Direct visual concept, mood board, talents and communicate to principal CD, Prosper Assouline who were based in Paris. Attend client meetings and direct shoots, to post productions.
Vitamin Water + smart water launch / Lloyd &CO
Nike Innovation Summit / Bureau BETAK
Assist architectural creative team with overall visual concept. Worked with creative directors to conceptualize the core idea for the main guest hall as they arrive the major event.
Communication and production of digital video + CG asset under executive producer’s budget and timeline. Direct and managing visual direction and concept with external companies from concept to installation.
Puma Maglog / Assouline NY
Director of NY creative at Assouline, actively attended in client pitch. Direct structure heritage and black label MagLog content to visual concept, direct shoots, to post productions.
Levis outerwear showroom promo
HILFIGER by Tommy Hilfiger / Lloyd &CO.
The FIRST SCENT by John Varvatos / Lloyd &CO.
Baha Mar / print communications / modOp
NESSO / Brand launch
Oscar de la Renta RTW / Lloyd &CO.
Bact* / Unilever Product launch, The HUB @ the Pitch
Skyn Island
Update digital content under new SVP of marketing of brand. Still life shoots + Model shoot directed via Zoom with my team in NY.
Gucci ENVY me / Lloyd &CO.
YSL nu launch / Lloyd &CO
La Mer Holiday campaign / La Mer
American Ballet Theater / campaign + visual communication, ZPFF
Yves Saint Laurent rive gauche / Lloyd &CO.
Thank you!