Ebel Watch campaign / Lloyd &CO.

ACD for LUX clients at agency working with principle CD, Doug Lloyd. Concept to execution, art direction on set, to post production.

InStore visual

The Power of good founds by bareMinerals launch
https://www.bareminerals.com/our-world/the-power-of-good-fund/

Working with in-house Editor in Chief, create evergreen visual branding image for new foundation funded by bareMinerals. Direct and design launch visuals from in-store to digital asset.

Estée Lauder Global campaign / Lloyd &CO.

Lead CD for beauty clients at agency working with principle CD, Doug Lloyd. Global campaign concept to execution, art direction on set, to post production.

Estée Lauder MadMen Collection campaign

Estée Lauder Fragrance campaigns

Estée Lauder Asia campaign / Lloyd &CO.

Double Wear Cushion BB digital campaign / Estée Lauder APAC

EPOCA Campaign / Lloyd &CO.

Garrard US launch / Lloyd &CO.

Harry Winston / Assouline

Director of NY Creative at Assouline, actively attended in client pitch. Direct visual concept, mood board, talents and communicate to principal CD, Prosper Assouline who were based in Paris. Attend client meetings and direct shoots, to post productions.

Vitamin Water + smart water launch / Lloyd &CO

Nike Innovation Summit / Bureau BETAK

Assist architectural creative team with overall visual concept. Worked with creative directors to conceptualize the core idea for the main guest hall as they arrive the major event.

Communication and production of digital video + CG asset under executive producer’s budget and timeline. Direct and managing visual direction and concept with external companies from concept to installation.

Puma Maglog / Assouline NY

Director of NY creative at Assouline, actively attended in client pitch. Direct structure heritage and black label MagLog content to visual concept, direct shoots, to post productions.