Urban Decay
Creative consultant, reporting to AVP, from concept to excision, working with producer on specs.
Aphrodisiac EYESHADOW PALETTE VM for ULTA
on site
Born to run EYESHADOW PALETTE for Sephora
Harry Winston / Assouline NY
CD at NY office, attend and direct all shoot in US.
Wonderwall by Laird Hamilton / Kraftworks
Assist principal CD, Neil Kraft, directed visual pitch from concept to layout, and brought insight as a surfer.
Pitch Sketch
Nike Innovation Summit 2016 / Bureau Betak
Assist architectural creative team with overall visual concept. Worked with creative directors to conceptualize the core idea for the main guest hall as they arrive the major event.
Communication and production of digital video + CG asset under executive producer’s budget and timeline. Direct and managing visual direction and concept with external companies from concept to installation.
Express / Lloyd &CO.
As ACD at Agency, lead client pitch from multiple concept to layout, strategy for principle CD, Doug Lloyd.
Rebranding campaign, lifting brand image to editorial look and feel, launched Back to school campaign shooting with Peter Lindbergh.
NYC Herald square subway installation.
Denim style guide signage.
Monthly campaign and catalog concept to production. Created collections from over 100 pieces that launch in store, streamline of fashion direction were need.
Holiday Program, as one of the largest program for the brand, developed overarching visual concept from In-store communication, installations, window look and feel to campaign.
Thank you! – Toni